CHANEL - BLUE SERUM featuring Liu Wen

Chanel Inner Creative Director:
Vincent FICHARD

Chanel Inner Artistic Director:
Maryline JOST KIEHL

Director:
Jean-Claude THIBAUT

Producer:
Eric BUISSON - QKparis

Editor:
Antoine BERNARDEAU

Our mini-films directed by Jean Claude Thibaut celebrate the new formula of Chanel’s revolutionary Blue Serum skincare. Featuring top model and Chanel ambassador Lui Wen, the series of campaign films is immersed both in the beauty of nature and the efficiency of science. Our quadriptych ultimately takes us on a unique journey through the Blue Zone regions of Costa Rica, Sardinia, and Greece – a journey that is narrated by Lui Wen herself with simplicity and honesty.